Niche Websites

Niche - A focused, targetable part of a market ....

What is a Niche Website?

Niche Websites (also called themed Websites) are sites that is clearly focused on a single product/market area/theme/market segment.

Themed or Niche- a Possible Distinction

Almost all Websites are themed. For example the theme of the Website could be about making Websites.

A niche Website would be about making Websites using FrontPage or making Websites using Trellian Webpage.

Why Niche Websites?

The Internet is vast and most people looking for information or products on the Internet use search engines to find them. In order to get your site noticed on the Internet you need to get noticed on the search engines.

People search on the Internet by entering words or phrases in the search bar. These are known as keywords or keyword phrases. To get your Website noticed it needs to be on the first 3 pages of the search engine results page and preferably the first page for your website keywords.

As far as the potential visitor is concerned if he/she can't find you on the first 3 pages you don't exist ! --- no visit.

Choosing your Website niche/theme correctly will be crucial to your success on the Internet. Your choice of niche or theme will be the main factor determining the ease of achieving high Website ranking. Without a high Website ranking it is not possible to attract free search engine traffic and hence free visitors.

Niche Websites- The Benefits

By making a website based around a highly focused niche you reduce considerably the number of competitors that you are competing against. This makes it easier to stand out in the search engines i.e. get a good ranking (first 3 pages).

You need to offset this by by the fact that you also reduce the number of potential visitors. However having a niche site means that that visitors to your site will generally have a greater interest in what you offer, as your product, information or service is highly targeted towards them.

If you are selling a product or service this means that your visitors are already pre-qualified to buy. Hence your conversion rate sales/visitors will be high thus requiring less visitors for the same number of sales!

Niche Website Examples

Site build-it is a Website building package which strongly encourages niche Websites. Some of the best examples of niche websites are found on the Sitebuild-it site results page.

Still not convinced on the power of a niche? then take a look at Niche Websites and Monopoly.

Choosing a Niche

How do you locate a niche market see how to find Your Niche and then how to research the niche to see if is worthwhile.

The site Niche website Guide covers in detail the process of how to choose and build a niche website.

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