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How to Optimize the Web Page Meta TagsThere are two types of links that require optimisation.
The internal links are completely within your control and include the site navigation and inter page links. The external incoming links are partially in your control when they originate in directories but are outside your control when they are unsolicited links from other sites. General Link details A link consists of two parts -
Here is link to SEO for small business websites . Notice the link text is SEO for small business websites this is the anchor text. The url itself is hidden but the browser displays it if you hover over it. Here is the actual HTML of the link. <a href="SEO-Small-Business-Websites.htm">SEO for small business websites</a> I have highlighted the anchor text in yellow. It is the anchor text that is critical.Internal LinksAlways were possible use Keywords in the link anchor text. Avoid the usual click here as link text. Generally use the page title as the link anchor text. Were this is too long (as in navigation links) use a shorthand version that includes the main keyword. For example. I have a section on Pay per click training. This is too long for the side navigation as the left column would need to be very wide or the text very small. Therefore I use the anchor text PPC training. However the home page links are an exception. The anchor text should be home page as that is what visitors expect to see. Using keywords in the home page link could be seen as spam! Incoming External LinksExternal links from sources like article submissions, directories are under your control and should follow the guidelines for internal links i.e. use the keywords in the anchor text. Directory entries will only link to your home page, however article submissions allow the resource box to contain a link. Try to use this link to link to internal pages and not just the home page. For example I have a section on SEO training and so when I write an article on an SEO topic and submit it to the article sites I put a link to the SEO training page and not the home page. Outgoing External LinksDon't be afraid of linking out to other sites. Search engines expect to see external links and so include them. However make sure that the links add value to your reader.
Mini Course Links
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