Keywords and Keyword Research

Keyword research is one of the first steps to making your own website.

Done properly it will identify good projects and help eliminate unprofitable ones.

Keyword research is used to research the website theme/niche and also the web page topics as well as in Pay Per Click research. Keywords and keyword research is vital to the success of any website.

What Exactly is a Keyword?

Before we go into keyword research we need first to clarify what we mean by the term "keyword"

The term "Keyword" has two meanings depending on whether you are :

1. Search for something or
2. Writing a webpage

From the perspective of an Internet surfer a keyword is the word or words used to search for something. For Example, if you were looking for a information about cruise holidays you would go to your favourite search engine and enter:

These are the keywords from the perspective of the searcher. Notice that although we have used the term keyword the searcher usually enters more than one, 2-3 word searches are the most common.

From the perspective of an Internet publisher i.e. someone who writes web pages, a keyword represent the topic or theme for a web page.

For example if you were going to write an article on Mediterranean cruises then the page keywords would be Mediterranean cruises and the page content would all be focused on that.

What is Keyword research

Keyword research is about finding out what Internet surfers are actually searching for. Are they searching for:

You don't want to make a website or write a web page on Romantic Mediterranean cruises if no one, or very few people search for them.

Keyword Research Tools

 There are number of tools available for keyword research.

The most popular one used to be the Overture Keyword selector tool however it has been replaced by either the free Wordtracker tool, or even better the Google keyword tool.

Related Articles:

• Keyword Tips