Pay per click is a way of getting traffic to your website simply by paying for it. It is the online equivalent of advertising with the very important advantage that the advertising is extremely targeted.

Pay Per Click isn't new; companies like Overture pioneered this area. Google Adwords are relatively new and combine the traditional free search feature and the pay per click model into a single search system.

PPC traffic costs you money. It is however easy to get and provided you are willing to pay the price it is an excellent source of traffic; especially for a new website, and for testing a website idea.

Google Adwords are easier to use then the other PPC systems and are my preferred choice. There are also many excellent resources available for getting the most from Adwords here are a few:

• Goggle Cash
• Google Adwords Secrets Revealed
• Mastering Google Adwords-

Both yahoo and Microsoft (still being rolled out) offer alternatives to Google Adsense/Adwords and may be worth considering.