Google Adwords Guide

Although Google Adwords wasn’t the first PPC network it is the currently the largest both by revenue and market share (May 2010) .

Google Adwords is a Pay per Click (PPC) system which means that when someone clicks on the ad the advertiser is charged a fee.

Google Adwords has several new and unique features :

The ads are content targeted.
They appear on the search results, and on web pages.
Website owners receive a share of the click fee for ads displayed on their websites (Google Adsense).
The position of your ad is related to how much you pay and how popular the ad is (measured by the CTR or click through rate).

Google Adwords Overview

Unlike traditional PPC advertising where your ad position is based on how much you are prepared to pay Google Adwords rewards relevant ads by increasing their position,

For bad or irrelevant ads, it decreases their position, and in some cases suspends them all together.

Google measures the ad popularity by monitoring how many people click on the ad (Click through rate). The more clicks the more popular and the higher the ad appears. With Google ads you don’t have to pay the most to get listed first! You need to provide the most relevant and popular ads.

Why use Google Adwords

It is the quickest way of bringing highly targeted traffic to your website. It has many uses-You can use it to:

Test a product
Test a Sales letter
Traffic source for very competitive niches when organic listings are too difficult
Sell a product

Using Google ads

You can quickly and easily bring targeted traffic to your site as it only costs £5 to register; and once registered you can start to using them straight away. They are easy to use and Google provides excellent help.

Related Articles:

Main menu

Website Resources