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The Problems With Turnkey Websites and How to Overcome Them

The idea that you switch on your turnkey website and-- "hey presto"-- you make money from it, is to put it mildly ---a myth.

What's usually missing from all the glossy text telling you how many turnkey sites you can choose from and how they offer super products, how much you can expect to make etc, etc... Is that

  1.  There are thousands of others with the same site selling the same products

  2.  To make money you need visitors.

This is in some ways the same as a traditional website and in other ways different. So lets see how a turnkey website compares to a traditional website used to promote affiliate products.

  Website property Traditional website Turnkey Website
1 making website Need to build it from scratch Pre-built
2 affiliate programs Need to locate affiliate programs to promote and sign up Already built into site you sign up when you sign up for the turnkey website
3 Content control and creation You produce the content and hence have complete control over it. No Content control it is produced for you.
4 Look and feel of website-layout, colours, navigation, logo etc You have complete control over look and feel ( logo etc) Often you can create own logos and have limited control over look and feel
5 Traffic from search engines (free traffic) Can get free traffic from search engines by optimising web pages etc You don't control any of the content so this isn't possible directly
6 Traffic from other sources e.g.pay per click (PPC), advertising Need to market like any business to get traffic Need to market like any business to get traffic

Now anyone trying to sell you on turnkey websites focuses on points 1,2 and 3 and maybe 4. They will totally fail to mention points 5 or 6 or if they do, they phrase it as- just like any business you need to advertise.

The problem with the phrase :

" its just like any other business you need to advertise "

Is that - it isn't true - on the web. Most websites get the majority of their traffic (90-100%) through the search engines without paying anything for adverts!

So we have a real dilemma. The really nice thing about turnkey websites is that they are already built and you don't have to spend hours and hours learning website design and creating hundreds of web pages .

However, that also turns out to be the problem as it takes away control of the content and it is the content you use to get free search engine traffic.

So how do we overcome these problems ? The only solution is to use other forms of website promotion. The most common ones being:

  • PPC

  • Article Promotion

  • Feeder Sites

For mote details on these promotional methods see website promotion on my other site.

 


The Problems With Turnkey Websites
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