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Selecting The Best Keywords for Google Adsense PagesYou don't have to spend very long building websites or reading about website building to become aware of the importance of keywords. Searchers use keywords to located your website and Google Adsense uses them to place the most appropriate ads on your web pages. Choosing the right keywords for your website/page is a crucial part of website design. In fact many would argue that it is the most important part. Here I want to look at keywords in relation to Google Adsense ads. Google Adsense ads have added another component to keywords that was not present in earlier keyword considerations in relation to keyword selection for web page ranking. Google places ads on your web page by analyzing what the page is about. The exact details of how Google evaluates a web page is unclear, but what is clear the words on the web page have a lot to do with what ads get displayed. Now some ads are simply worth more than others. So when selecting keywords for a web page it would be sensible to choose the ones that attract the highest paying ads. Which Keywords pay More?Google provides the tools for analyzing keywords and how much they cost. The tools are meant for Adword advertisers but they also provide the necessary information for Adsense publishers. There are two tools available. The Adwords tool is here but requires a Google Adwords account to access it. There is also an external tool (if you don't have Adwords account). To use it you enter in the keywords select the currency and countries and it will produce a report similar to the one below. In analyzing the results below if I was unsure as whether or not to target the American spelling of optimisation or the UK spelling. I would choose the American one as it would result in more potential revenue as the UK one. This assumes that both keywords are ranked equally in terms of search engine difficulty.
Google Adsense Resources and Articles:
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