General Guide To Choosing a Domain Name

 Your Internet domain name will personify your organization's presence on the Internet so you need to choose it with care.

A domain name is as important to your company's business strategy on the Internet as your company's name; motto and logo are to traditional marketing, therefore:

• Make it relevant to your company, product, or project so it's easier to remember.
• Keep your name short and simple if possible-around 5 characters (see keywords).
• Include keywords in the name- A keyword is a word that will be used by people searching the net. If your Website is about fruit juices and you can't keep it short as it has already been taken the consider using it in a combination separated by hyphens e.g. fruit-juices.com.
• Remember the Internet is global in nature, try to choose a name that has positive connotations in all languages.
• Consider registering a generic name, if one that makes sense for your organization is still available. Like fruitjuice.com.
• Avoid tying your name to a calendar year, unless its for a product launch.
• Avoid Trademarked Names. Like coca-cola.
• If in any doubt prefer a .com extension. 

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