How to Promote Your Website

A Guide for Home/Small Businesses

Many of you with offline businesses will be familiar with the need to promote/market your business and with the offline methods that are available.

Your Business website is another way to promote your business and opens up many new online promotion methods.

Some methods like Search engines (SEO) are almost mandatory while others like article marketing are usually reserved for larger sites and budgets, and are considered an advanced technique.

There are three main methods that are suitable for most small businesses.

They are:

• SEO- See How to Optimize Your Website -An Introduction to SEO
• PPC- See An Introduction to Pay Per Click (Google Adwords)
• Email Marketing-See An Introduction to Email Marketing

Some businesses will use/prefer one, others will use two, and others all three. Which ones you use will depend on your business, your budget and your expertise.

These and other methods are covered on my other site dedicated to Website promotion/internet marketing

Other Site Promotion Methods

The big three are not the only ones but the most popular and easiest for the typical small business. However there are others that you should be aware of and that I will mention from time to time they are:

Video- YouTube

Video can be a very effective method of promoting your site. I use YouTube a lot and have received lots of traffic from the videos that I have placed there. I hope to cover video in more detail later.

Social Networking- Twitter etc

There is a considerable amount of hype especially surrounding Twitter. I don't consider it suitable for a small business owner and as I don't use it myself i am unable to comment at the moment

Advertise in  Newsletters

This is an advanced technique and one I have never used because I don't try to sell any particular product,  if you would like more detail then I suggest you visit http://www.ezinehub.com

Blogging

A website blog can be used has a promotional tool as well as serving as a website in its own right. The blogging section has more details.

Banner Advertising

Here you pay a website owner to host a banner advertising your website. Rates vary considerably, and as I don't use this form of advertising I won't comment any further on it.

Mastering some of these techniques will give your website a big advantage over your competitors.