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How Your Website Content Affects Your Search Engine RankingsSearch engines want to supply searchers with what they are searching for! That is the raison d'etre of search engines. If they don't manage to supply the right content to the searcher then they have failed, and eventually the searcher will go and search using a different search engine. The Content you supply on your website has a massive impact on your search engine ranking. You Scratch my Back.....Because the search engines want to provide the searcher with the correct content, why not make it easy for them to decide whether or not your site provides the correct content! How do you do that? By providing unique content on a very specialised topic.-- A website niche Go to your favourite search engine and search for:
I did this in Yahoo and these are the results:
Now if you created a website about bunxxgee jumpxxing in Texas (note: xx placed so I don't appear in the search engines for that term) you would have no problem appearing in the first 20 results! --- because there are only 13 other pages anyway. Whereas a website on "bunxxgee jumping" has over 300,000 other sites. So by concentrating on a very specific area you will have made the search engines job much easier. Not only that they will be very keen to see you, as there is nothing worse for a search engine than to offer the searcher no results- or just a few results. This is the principle of niche websites. Choose the right niche and you will need to fight the search engine off and not resort to esoteric SEO techniques to attract them. They will just love you for it. So Step number 1 -Decide your website niche and build good content around that niche. When building these web pages there a few search optimisation rules you need to follow. The less competition you have then the less importance you need to place on the web page optimisation. The more competition the more important the Web page optimization becomes. In any case the optimisation we will perform is basic and does require a PhD,only a little common sense and effort. Continue to Improve your Search Engine Ranking with Web Page Optimization... Back to..Starting with Search Engines and Search Engine Ranking Related Articles and resources:
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