Niche Websites and Monopoly

Did You know that you can buy a Simpson's edition of monopoly! What's wrong with plain old monopoly? Nothing as far as I'm concerned. However which edition of monopoly would you choose for someone who was an avid Simpson's fan?

You see the makers of monopoly have taken their product and created niches out of it. Why? Well guess which one costs more? Not only can they sell the niche edition for more money ( currently 3 Times) they also they get to sell more games. Instead of a family having one monopoly game they now have several according to the taste of each of the members.

Not only can you get a Simpson's monopoly but also a Simpson's Clue (Cluedo), a Lord of the Rings monopoly etc. Can you see the power behind this idea? A single product is turned into multiple products but all based around a single central theme---Monopoly.

----In essence that is your model for making niche websites

You start with a broad central theme -monopoly, and split into smaller niches- Simpson's, clue, lord of the rings etc- you then build a site based around one of these i.e. a site dedicated to Simpson's monopoly. Once this site is established you then repeat the process with another niche until you have a cluster of niches all based around the theme monopoly.

Doing it this way it is easier to become successful for each small niche one at a time, than to try for the entire theme-monopoly. If you check Yahoo for the number of competing sites for each term this is what you get:

• "simpsons monopoly" - 40,700  competing sites
• "monopoly"-         7,710,000  competing sites

Which one do you think is the easiest?