Google Adwords and Adsense

Google Adwords and Google Adsense are the opposite sides of the same coin i.e. heads and tails.

Google Adsense 

Website owners agree to provide Google with advertising space on their websites, for Website owners this is free. Google then fills this advertising space with adverts (Google Adwords) which match what the visitor originally searched for.

If a website visitor clicks a link in the advert then the advertiser is charged a fee which is then split between Google and the Website owner. Adsense provides another revenue stream for Website owners in addition to the traditional affiliate model.

Google Adwords

Google Adwords is a Pay Per Click search system maintained by Google. Pay Per Click isn't new; companies like Overture have been doing it for years. Google Adwords, however, combines the traditional free search feature and the pay per click model into a single search system.

Google Adwords are effectively adverts that are intended to promote or sell a particular product or service. They are called Adwords because the advert is tied to particular keywords (Adwords) that the advertiser selects. The idea being that the searcher only sees adverts that are related to his original search words.

In order to use Google Adwords you need to sign up for an Adwords account (There is a small cost) and you can start advertising your site or product straight away.

Adwords are easy to setup but to be successful with them requires experience. before you start you first unsuccessful campaign it would be wise to master the basics.

There are many websites offering guides .. some good some bad.. but you can also Learn from the Master of Google Adwords .... Perry Marshall. Perry  has written a very helpful  e-course called "5 days to success with Google AdWords" and there's no charge for it. You can find out about it here:

Adwords ebooks and other resources:

For those of you who want learn more about Google Adwords here are a selection of Adword ebooks:l

• The Definitive Guide to Google AdWords - Perry Marshall
• Goggle Cash
• Paying For Traffic- Why  it sometimes necessary.