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Blog And PingIf you have a website you need to get listed in the three major search engines (Google, Yahoo and MSN) which you can do by using the online submission form. Once you have submitted your site for inclusion then you just have to wait to get indexed. Once indexed your site should start to get found for web searches. So if you have a blog how do people find it? Well Blogs have their own dedicated search engines and directories designed to organise the blogosphere. (collective term for blog community see wikipedia). Therefore to get found you need to be listed in these. Like search engines there are many of them, but there are the major ones and the minor ones. However there are more than three. Blogs are time sensitive, and so it is no good making a posting and then having to wait days or weeks before the posting is made available to the blog community. For this reason all of the dedicated blog search engines (directories or aggregators) have a facility whereby you can notify them of the new posting and they will index it almost immediately. This process is called pinging shortened to ping. Therefore when making blog postings the process is.
Hence the term blog and ping. However Internet marketers jumped on the blog scene and several years ago you started seeing programs that automated the process. The Idea being to create many blog entries and effectively flood the blogosphere with posts, that would, it was hoped, generate revenue through Adsense or product sales. (see Blogherald for more details). This of course was frowned upon by the blogging community and it is regarding as spamming. Does this mean that the blog and ping process is dead? No.. the process is much the same as before except that it is a manual/semi manual one. When you make a blog post you still need/should ping the major blog search engines/aggregators. Most like Technorati will visit your blog on a periodic basis (daily), and have a ping facility so that you can notify them of an update. You can also use a free service like ping-o-matic which will ping the major blog search engines. Blog and Normal Search EnginesWith all the talk about special blog search engines some might think that blog posts don't appear in the standard search engines (i.e. Google, Yahoo and MSN). They do, but much slower than than appear in the dedicated blog engines/aggregators as the normal engines are also indexing millions of other website; as well as blogs. The route to the normal search engines tends to be via the blog engines. So what you find is:
Well Internet marketers are a persevering lot and so after the popularity of blog and ping subsided they re-invented it as Tag and Ping. Related Articles:
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