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Incorporating a Blog Into an Existing WebsiteIf you already have a website an want to add a blog to it then you have three options:
Using a Subdomain of Your Existing DomainThis my preferred choice and it is very easy to implement. All you need to do is to create a subdomain and either install the blog software in the subdomain or if you are using blogger.com you can get blogger.com to FTP the blog to the subdomain. you will need to edit the blog template to link to your website and your website menu to link to your blog. You can see an example at my other site. Here is the blog- blog.copeconsulting.co.uk and here is the site www.copeconsulting.co.uk. This option has the advantage that search engines treat the blog and website as two separate sites which has an advantage from an SEO viewpoint as the blog grows. Use a Subdirectory of Your Existing DomainThis is the option I use on this site. I have a sub directory called blog and I have configured blogger.com to ftp the blog into this subdirectory. Below show the configuration settings under the publishing options.
The advantage of this is that you don't need to create a new subdomain. Some hosts restrict the number of subdomains you are allowed. However because the blog is part of the website it is already one step removed from the home page and so all of the posts become at least three steps removed from the home page. It can lead to SEO problems as the blog grows. Use a Link to a the Blog Hosted on Another ServerThis option is used when the blog is hosted on a totally different domain name which is often because you are using a free blog host like blogger.com or Wordpress.com. The problem is that the visitor sees two distinct sites as the domain names are very different. It also looks less professional. In this case your site would be:
Note: above is example only
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